The lion Cecil hailed with slideshow – Göteborgs-Posten

Cecil lit up the Empire State Building in New York as part of a campaign to draw attention to endangered animals.

The Lion Cecil who was shot by poachers in Zimbabwe has aroused strong reactions worldwide, and now hailed lion through a 33-storey high image of the Empire State Building in New York, it writes LiveScience. Saturday evening was organized a rally to draw attention to endangered animals, where the lion Cecil along with other endangered animals rolled like a series of images of the building.

The campaign initiator is Louie Psihoyos, director of the Oscar-winning documentary The Cove about dolphin hunting in Japan . The campaign is part of his upcoming documentary Racing Extinction.

– There are only 3,500 wild hanlejon in the world. Weapons lobby prevents them from taking place on the list of endangered animals, they are threatened, he said to NBC.

According to Fisher Stevens who produced the documentary wanted the director use of the most iconic building he could think of, which was the Empire State Building.

The slideshow is the first of its kind to adorn an iconic building.