art expert David Rynell Ahlén has done research on just that, art on television when television was in its startgropar. And even if there are major differences between the contemporary and today’s art-tv, he sees some similarities with the proven and estimated tv format and fill them with art.
IN SVT’s latest art programme Konstnärsdrömmen compete ten people if to be the the best an amateur artist. The concept, it feels again. The contestants are given different challenges, judged by a jury, voted out one after another, crying out in front of the camera. And so to the end will be crowned a winner who will be rewarded in different ways.
Just like in of tv programmes masterchef Sweden, hela Sverige bakar, Project Runway, Topmodel, Inkmaster, the Work of art.
Yes, a seemingly trite but the winning concept as it seems to work to stop into a little of anything in. As chef Leif Mannerström and poached eggs, or oil painting and the artist Ernst Billgren, one of the jurors in the Konstnärsdrömmen.
But a proven and successful approach to attracting tv audiences to take part of the art and art history is not a new phenomenon.
the art expert David Rynell Ahlén received his doctorate in the spring, with a thesis on the early konstprogrammen on tv during the 50′s and 6o’s. He believes that even if the differences between the past and today’s TV habits, consumption and production are large so there are a lot of similarities when it comes to art on the tv.
– You have a popular programs that worked in other contexts and so should you, then, imagine that one adjusts it and allows it to be about art instead. And there were the several examples also in the 50′s and 60′s, ” says David Rynell Åhlén.
– For example, “What painting?” right there you had the very successful frågesportformatet who had worked in the past for example double or nothing that was already in the 50′s and Ask Lund, musikfrågan and in this context, "What painting?" and konstfrågesport as a quite natural result.
In the program, “What painting?” from the mid-60s was a panel of artists and art critics answer questions about the art and history of art and guess the correct picture.
the programme was, according to author and tv host Kristian Romans to "teach people to understand the art in a simple and easily understandable way".
And this was not only an art programme. Despite the fact that for a long time there was only one channel, could it in a week sent several kinds of TV spots and programmes on art.
There was high expectations that the tv would convey the art and it was considered to be an important part of adult education. Through television would make modern art a concern for all.
As in Hylands corner from 1962, when the artists Öyvind Fahlström and Carl Fredrik Reuterswärd presented, it is then quite unknown, the concept of happening at the same time as they staged a happening.
– In the 50′s and 60′s, it’s a very strong idea of just modern art that is an extremely important part of modern society and the way of thinking about art and the way of thinking about art and culture I think has changed quite a lot, ” says David Rynell Åhlén.
Pure percentage was there are many more art program when compared with today. Another big difference is the view on the television as with the immediately given, would convey the art as one of the most important tasks. That many would make the same claim today is hard to imagine how mean David Rynell Åhlén.
” I find it hard to imagine that a new program concepts surrounding the art would be motivated by that type of thoughts. I rather think that it’s about the other drivers. At the same time, there is obviously a strong folkbildningstanke also, ” says David Rynell Ahlén and continues.
– There are, of course, in a way, inscribed in, for example, SVT’s mission to engage in such. And here there is an interesting continuity, they could consider themselves already in the 50′s and 60′s that it could see out in very different ways.