Hanna Stjärne about how the SVT should catch the audience”

more and more swedes are watching tv via Netflix, Facebook, and Youtube.

the SVT’s ceo Hanna Stjärne gives in the Echo lördagsintervju their image of the public service role in a changed medievärld.

” I think it is important to keep in the public service as the large international players coming in with huge budgets. It is important as a guarantor for the Swedish content, ” says Hanna Star in the interview.

virtually all swedes take part of something out of the SVT’s range – but more and more are doing so via digital platforms. How does it affect the content and how should SVT relate to competition from other players?

It was one of the issues when the SVT’s ceo Hanna Stjärne visited the Echo lördagsintervju and was interviewed by Sara Stenholm Pihl.

” For us it is important that the SVT’s is everyone’s, it is important for us that many will find something they appreciate in us. Nearly nine out of ten swedes take part of something that SVT does per week and over time it is almost all swedes, she says.

When swedes see on tv via tablets, select Youtube, Netflix and Facebook before the SVT. The manual says that it is a challenge to get viewers to choose the SVT.

Netflix’s budget for the program is greater than our. I think it is important to keep in the public service as the large international players coming in with huge budgets. It is important to keep in the public service as a guarantor for the Swedish content, ” she says.

the Debate after brexit vote and the u.s. presidential election has been faktaresistens and the filter bubble. SVT’s ceo says that it now has a responsibility to be as transparent as possible in the journalistic work. She highlights, among other things, the SVT journalist Bosse Lindquists work with the high-profile examination of the Karolinska institutet stjärnkirurg Paolo Macchiarini.

” I think all journalists have to consider what can be to arouse the distrust and what can inspire confidence. At SVT, we have, among other things, expanded our coverage. We have an opportunity to capture what it is for issues like moving out in the country and catch them and lift them to a national level, ” says Hanna Stjärne.