The British church says he is “astonished” that some of Britain’s biggest cinema chains refuse to show a commercial with the prayer “Our Father” in connection with the premiere of “Star Wars: The Force awakens”.
Digital Cinema Media, which accounts for 80 percent of the advertisement in the British cinema chains, said in a statement that the company has a policy not to accept political or religious marketing because it can cause objectionable.
– cinemas’ decision making amazed us. “Our Father” requested by billions of people worldwide every day. In a way, the decision is ridiculous, but given that they insist on it makes it uncomfortable because they limit freedom of expression, says Bishop Arun Arora, Head of Communications at The Church of England.