Published today 12:04
David Lagercrantz.
Culture Debate. Jes Stein Pedersen, literary editor of the Danish newspaper Politiken, the publisher marketing of the new Millennium book.
Culture Debate. Jes Stein Pedersen, literary editor of the Danish newspaper Politiken, the publisher marketing of the new Millennium book.
Lisbeth Salander was buried alive in the second part of Stieg Larsson’s amazing trilogy, but no one had imagined that she would be brought to life again by a different writer. But so it is. Publisher Norstedts, and Larsson’s heirs hope for a global “Millennium” week, respectively, or rather a global Mammon-week, when David Lagercrantz version of Salander & amp; Co, the completion of an almost military-controlled operation, published on Thursday.
Collins takes the prize for the most hysterical publishers behavior I ever experienced during my time as a newspaper editor. And it’s all about – money.
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By the end of April, we received here at the policy offer to interview David Lagercrantz in early June in Stockholm, but Collins had an unusual subject: We would not be allowed to read the book before the interview! An outstanding requirements that we have outstanding enough eventually said yes, because Lagercrantz has written a book that everyone will be talking about this fall, and since it nevertheless made sense to confront the son of the great chief editor and publisher Olof Lagercrantz with the anti-journalistic marketing circus he participates in.
The author Stieg Larsson. Photo: David Lagerlöf / Expo
But Norstedts requested that all Lagercrantz possibly wanted to talk about Zlatan Ibrahimovic’s autobiography should be published only after August 27, when “That which does not kill us” is published. Like everyone else, we thought of course it was terribly interesting to all the well-balanced statements that Sweden’s surprisingly well-formed super star stands for the “I am Zlatan” was the ghost writer Lagercrantz own! But no, even this step did Norstedts control, and therefore ended up, we declined to interview Lagercrantz in policy on the words he put into the mouth of the football player and the words he put into the mouth of Stieg Larsson’s personal gallery. We are editing the our magazine.
Norstedts hard control can not be served by. Neither the many “Millennium fans,” Lagercrantz yourself, or newspaper reader who just are curious and want to become wiser.
Norstedts Hard steering can not be served by. Neither the many “Millennium fans,” Lagercrantz yourself, or newspaper reader who just are curious and want to become wiser.
It would otherwise have been difficult to organize a process where the whole thing had reached a higher level. Here at the newspaper took place, for example in connection with Dan Brown’s “Inferno” in 2013. At that time, invited journalists from around the world into Florence to interview Brown about his book, and it was obviously a part of the process that everyone got a chance to read His thriller before the interview, the signing of a clause on yppandeförbud. For Brown, who uses the book to warn of the earth’s overpopulation, it meant that he met well-prepared reporters who could challenge him to the maximum.
Norstedts has prevented Lagercrantz could challenge accepted , ie well-prepared, literature, journalism and thus pre deprived him authority as the respected author, and instead to reduce him to a supplier of a product. Publisher’s view of literary journalists is obvious: they are a kind of prostitutes without integrity. They are there to sell a product, nothing else.
The title of the new “Millennium” -deckaren is inspired by the famous Nietzschecitatet: “What does not kill you makes you stronger”, but it Clearly Collins (and Lagercrantz?) not for one second believe in the wisdom of this.
Olof Lagercrantz may rotate in his grave. It has Stieg Larsson made the already very long.
Read also: Norstedts answers the Danish “Millennium” Yes, the criticism
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