Thursday, March 26, 2015

Avicii next star of Volvo – Göteborgs-Posten

Zlatan Ibrahimovic made an acclaimed performance in a Volvo advertising, then it was Robyn’s turn. Now it has been determined who will be the next star to market car company: Avicii.

On Thursday it was revealed who will be the next Swedish superstar to advertise Volvo. The lot has fallen on – Avicii. It Dagens Media.

The magazine was present during the shoot for the new advertising campaign, where DJ and producer, whose real name is Tim Bergling posed in front of the camera on the hood of a dark Volvo SUV, possibly the new XC90 .

Advertising team was careful that no photos were taken by the newspaper, as it wanted to preserve the surprise.

At Volvo be secretive about the artist is selected the company’s new face.

– No, I can not comment, where have you heard that? says Volvo’s Swedish Marketing Manager Per Carleö to Dagens Media.

When the reporter says that they have seen the shoot, he says:

– Oh, haha, but unfortunately I can not comment on it.

By Carleö denies, however, not the task.

Previously known personalities as Jason “Timbuktu ‘Diakité, athlete Emma Green, the hockey player Börje Salming, artist Oscar Linnros and designer Carin Rodebjer had its own element of Volvo’s advertising series Made by Sweden . In the commercials they’ve got to bring viewers to their childhood and home environments.

Will there Stockholm or Los Angeles in Aviciis movie? It will tell.

Tim Bergling is no spring chicken in advertising. Previously, he was with and marketed Denim & amp; Supply Ralph Lauren. His worldwide hit Levels heard in Budweisers Super Bowl commercials 2012 and Avicii glimpse into the behind the turntables. Viasat has also used the Aviciis music, then in the campaign for the broadcast of the Winter Olympics in Sochi.


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