The world’s largest concert and event organizer will be even larger. The acquisition is part of the company’s ambition to broaden within the electronic dance music, EDM, and the plan is now to expand in the Nordic region with SPG Live as a springboard.
– Then we Global owns and operates a large number of large and successful EDM festivals feels both exciting and natural that we acquire SPG Live, writes John Reid, director of Live Nation Europe Concerts in the press release.
What price tag landed on the do not want to go out with, according to Live Nation press contact Kristofer Akesson.
Over the past five years, the SPG Live arranged the festival Summerburst, which last year attracted over 100,000 visitors.
– As part of the Live Nation will we be able to lift our business another level, writes Anders Bostrom, festival director at SPG Live.
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