Sunday, December 13, 2015

Therefore, the Star Wars world premiere in Sweden – Dagens Industri

On Wednesday, the world premiere of the new Star Wars film The Force Awakens in Sweden. But in the home country the United States get the audience to wait until Friday to see the blockbuster film. Di Digital have found out why.

The long wait is over. Wednesday will be the world premiere of “Star Wars: The Force Awakens,” director JJ Abram’s long-awaited follow-up to the Jedi from 1983. The film, which among other things are displayed in 3D, goes up over 500 salons, which is a record in Sweden and the jackpot for the cinema chain SF.

The Force Awakens, we again see Mark Hamill, Harrison Ford and Carrie Fisher in the roles as Luke, Han and Lea. The new villain named Kylo Clean and played by Adam Driver, from the television series Girls. He will now take on the dark mantle of Darth Vader left behind when he died in his son Luke Skywalker’s arms in Return of the Jedi. The heroine is, by all accounts, Rey, played by Daisy Ridley.

Is Rey and Kylo Pure child of Han and Lea? Rey is a Jedi? Is it a family drama, we will see? That some of the questions that Star Wars fans speculated about in endless YouTube spots in recent months.

The heroine Rey, played by Daisy Ridley.

But it will not amerikanekerna receiving answers first. In the US, The Force Awakens premiere until Friday, December 18, two days after the Sweden premiere.

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“We would have liked and gained acceptance for our Wednesday premiere. The Force Awakens premiere on Wednesday in the Nordic countries, the Netherlands, Italy and France. The reasons are slightly different depending on the country, “said Eric Broberg, president of Walt Disney Studios Nordic, which distributes the film in the Nordic region.

He says that the tradition of the Wednesday premieres has a long history in Sweden, which stretches back to the late 90′s.

“We were actually the first this when we presented the premiere of Con Air on a Wednesday in 1997. We have had Wednesday premiärdag for several other films since then,” said Eric Broberg and mentions Alice in Wonderland, The Avengers and Iron Man as an example.

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The idea is that a premiere Midweek must launch live longer.

“There are some blockbusters that you can have the premiere for midweek. They go well anyway, “said Eric Broberg.

15 years ago, it was still common for Hollywood films premiered in the United States and came to Sweden several months later. It has changed, partly because of all the piracy that spread online as soon as the film premiered.

“Today is the premieres within days of each other. The change is related to piracy, yes. But all is the more globally nowadays, especially marketing, “said Eric Broberg.

As an example, the trailer for The Force Awakens already are up 69 million views on You Tube.


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