Published 2015-12-08 17:00
Roger Wilson, Måns Hirschfeld and Mona Masri programs lead SR’s new venture P1 Culture which is broadcast on 18 January.
Mona Masri, Roger Wilson and Måns Hirschfeldt will host for Sveriges Radio’s new culture initiative P1 Culture. Five programs have been integrated into an hour-long broadcast, weekdays between 13.00 and 14.00. January 18 is the premiere.
Mona Masri, Roger Wilson and Måns Hirschfeldt will host for Sveriges Radio’s new culture initiative P1 Culture. Five programs have been integrated into an hour-long broadcast, weekdays between 13.00 and 14.00. January 18 is the premiere.
Swedish Radio’s cultural reporting is redefined and takes new form in P1 Culture which is broadcast on January 18 next year. “Kino”, “criticism”, “NOTE Magazine”, “Kulturradion special” and “Culture Reporter” baked into the new program to be aired on weekdays between 13:00 and 14:00. Hostess becomes Mona Masri, Måns Hirschfeldt and Roger Wilson.
– Now that we have a fixed time every weekday it will hopefully be easier to find it in the tableau. Culture Journalism does not hide behind different titles but there are at the same place, says Roger Wilson.
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The name P1 Culture is difficult to misinterpret – it’s about culture in all its forms. The broadcast begins with Kulturnytts lunch transmission which is then followed by a longer blocks that can be included talks, hints, reports or columns. The broadcast ends with a radio essay from the Note. The three program leaders hope that the total block facilitates a cross-border level reporting and enables to include more niche areas.
– The new program block provides greater space for the subjects we wanted to do more about, such as architecture. We have enjoyed a movie, one for literature and one for the criticism. But where does the architecture or photography? It will be easier to get to the narrower subjects, says Mona Masri.
Roger Wilson also points out that the P1 Kultur design allow it to be more flexible in the format. Earlier, the film talking bound to “Kino” on Fridays and criticism discussions were scheduled on Tuesdays. Now, different substances can be placed in any day – depending on when it is needed.
Måns Hirschfeldt also believes to the program set-up provides a possibility to mix the day’s current events and more analytical elements, something that is necessary for the culture of journalism.
– The ability to pick up news from Kulturnytt or to discuss something that later is the theme of the radio essay gives a kind of whole, for the listener, he says.
– I hope that we can make use of each other in the newsroom and develop the news of the day. For example, one of our specialist come in and comment on an event. We have a great high and qualified level of the talk around the coffee table here at work. Some of it I would like to move into the radio studio instead, adds Wilson.
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Mona Masri, Roger Wilson and Måns Hirschfeldt all three are veterans in the radio world. Wilson was until recently culture correspondent for the SR’s behalf and he co-founded “Kino”. Mona Masri is currently the host of NB Magazine and Måns Hirschfeldt can be heard in Kulturnytts morning broadcasts. All three also has a background as a critic, which Hirschfeldt mean is a strength of the program.
– I think it is crucial for a cultural program in 2016 that the critic’s gaze is included. It is important that the experience and the will to dare to sort out, open up and talk about what things are on a more fundamental level, he said.
In addition to the topic width think Mona Masri to P1 Culture has all the conditions to offer a watch over Sweden. With editorial offices scattered throughout the country, from Malmö in the south and Luleå in the north to the new venture cover large areas.
– I think it is unique to Swedish Radio’s culture editors. We have people all over the country and we want it to be heard, she says.
– Meanwhile, P1 Culture potential to now to reach out to many listeners. There we monitor must be set the mode for radio listeners who may have been her first and only contact with a book, a play or a dance performance via radio. Our coverage will still give the listener an idea of what it’s about, adds Måns Hirschfeldt.
The culture that disappears has been sent after two o’clock on Mondays, Tuesdays, Wednesdays and Fridays. But Swedish Radio Cultural Affairs Mattias Hermansson assures that there will be no cuts in the number of minutes cultural journalism.
What happens to cultural broadcasts at night?
– P1 Culture goes a replay of each day and begins at 18:09 with Kulturnytts broadcast, then it continues until seven in the same way as today, Monday through Thursday. The majority of radio listening occurs between six in the morning till around half past six in the morning. I’m glad for the time we had, says Mattias Hermansson.
Have you had any discussions that you may lose uninterested listeners from P1 when the transmission is so long?
– The debate has been rather that there is a risk of too many programs name. It can be difficult to communicate what you actually get. The new name P1 Culture a clear signal about where you can find your answers Måns Hirschfeldt.
Now it is barely a month left until the premiere broadcast and program leaders hope the listeners follow the P1 Culture. Mona Masri want it to become an integral part of the cultural interest were living.
– The listener should feel that it will bring everything to listen to P1 Culture. If you miss it you miss part of the conversation, she says.
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