Avicii acclaimed Mans Zelmerlöw by launching its Summer Burst concert at Ullevi burning of Heroes. Obviously it’s great that Sweden’s biggest star show appreciation for a popular song winner who more than anything wants to become an internationally successful artist. At the same time, it was a bit funny considering that Heroes is a Avicii pastiche that dare not press it tightly with EDM pumping.
Mans Zelmerlöw is neither the first or last Eurovision- winner who want to use the victory as a tool or even a shortcut to establish himself as an international artist. He has said in interviews that a Billboard number one is the largest available and is working hard with songwriters in both London Los Angeles to find the right material.
What you should remember is that this disc come to before you knew it would be victory in Vienna. The plate is characterized by a distinct ambivalence about what Mans Zelmerlöw really want with their music. The idea of the disc, according Måns himself, has been to keep all roads open and it is frankly terrible strategy. Zelmerlöw won Eurovision for talent but also clarity, the album gives however a willy-nilly impression.
Here’s another handful songs in about the same pop / EDM school that Heroes but then want Mans Zelmerlöw also stick with the nice, romantic rock music which he devoted himself not so long ago on the plate the Barcelona session.
It does not stop there, Mans Zelmerlöw also charges into a bunch of songs where he is trying to do Ed Sheeran ballads. He succeeds best in Should have gone home as the most compelling moment on the disc next obvious Heroes.
What also stands out on the album is Måns Zelmerlöws vocal performance. He is undoubtedly a talented vocalist, the dilemma is that Måns singing basically all the songs in the same aggressive way. I see it as a sign of many that Måns Zelmerlöw wish so much that it hangs him. He is a competitive person, the problem is that one can only compete in music once a year.
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